This week at the Shriners Hospitals for Children Open in Las Vegas marks the tour debut for the next generation Titleist Pro V1 and Pro V1x golf balls, available to players for the first time to play in competition. Over the next three days of practice rounds at TPC Summerlin, members of the Titleist Golf Ball R&D team will be busy testing these final Pro V1 and Pro V1x prototypes with players and fitting them into the model that helps them play their best.
Over the years, Titleist’s tour seeding and validation process for new Pro V1 and Pro V1x golf balls have become a holiday of sorts held biennially at the PGA Tour’s Las Vegas stop, with players arriving at their lockers to find the prototypes in their signature white boxes and sleeves. It was at TPC Summerlin in 2000 that the original Pro V1 prototype was first introduced with 47 players immediately making the switch, including eventual winner Billy Andrade, a historic shift in equipment usage for a single tour event.
This process, which also signals the near conclusion of Titleist’s rigorous two-year golf ball development cycle, continues to be a critical step in providing golfers with the best performing golf balls in the game. Earning final validation from the best players in the world ensures that new products are faithful to the Titleist brand promise of innovation, performance, consistency and quality excellence.