As the Official Automotive Partner of the BNP Paribas WTA Finals Singapore presented by SG Global, Porsche together with its dealer Stuttgart Auto, is providing 40 event cars. This year, the top eight women’s singles players and doubles teams, as well as game officials will be chauffeured in the Porsche Cayenne and Panamera models.
The fleet of 40 cars was officially handed over to WTA for use at this year’s tournament at the Racquet Club at the Singapore Indoor Stadium on the 19th October.
“Our support for women’s tennis is an extension of our efforts to foster strong bonds with our customers, many of whom are tennis players themselves, or have a love for the sport. Spectators and admirers of both Porsche and tennis are able to witness how two very different brands share the same passion for excellence, both on and off the court. For Porsche, the WTA Finals serves as an important platform to build excitement and hype around new model launches such as the all-new Cayenne, which we launched in June this year. To this end, we had the pleasure of hosting Angelique Kerber at Porsche Centre Singapore for her photoshoot with the all-new Cayenne. On behalf of everyone at Porsche Centre Singapore, I’d like to wish Angelique the very best of luck at this year’s tournament.” said Francis Lee, Managing Director of Stuttgart Auto.
To further reinforce the two brands’ mutual commitment to performance, Porsche will be showcasing the all-new Cayenne at the Racquet Club, the official hospitality programme of the WTA Finals.
In addition, a Porsche 718 Boxster GTS will also be on display at centre court to emphasise the long-standing relationship between the WTA Finals and Porsche in Singapore.
Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific said, “Over the course of the four-year partnership in Singapore, Porsche and WTA Finals Singapore have created a natural and compelling synergy. This collaboration is built on the shared values and attributes of uncompromising precision, quality, high-calibre performance and excellence – all qualities which today have become synonymous with both brands. Thanks to our sponsorship of the WTA Finals Singapore, Porsche in Singapore receives greater visibility and value for our brand, alongside the growth of WTA as a major international sporting event.”
As a part of its global partnership with the Women’s Tennis Association (WTA), Porsche has been the title partner of the “Porsche Race to Singapore” and the exclusive automotive partner of the WTA for two years now. The car maker has thus intensified its good long-standing cooperation with the body governing women’s tennis. Porsche has been the sponsor and organiser of the Porsche Tennis Grand Prix, which has been regularly voted by the players as their favourite tournament in its category, since 1978 and 2002 respectively.
“We’d like to congratulate Simona Halep on winning the “Porsche Race to Singapore” for the second time,” said Detlev von Platen, member of the Executive Board responsible for Sales and Marketing at Porsche AG. “With the 2018 Porsche Race to Singapore, we have once again succeeded in being visible throughout the year in international women’s tennis. It is a strong sign of our bond and close cooperation with the WTA as well as the ideal complement to our national tennis activities.”